Friday 1 July 2022 03:42 PM Calls for Halifax to reinstate their jolly frontman Howard Brown amid pronoun ... trends now
He was the man who promised to 'give you extra' whilst dancing to the tune of Tom Jones's Sex Bomb.
Customer sales representative Howard Brown was propelled to national fame after fronting Halifax TV adverts for eight years from the year 2000.
But now, after the bank was engulfed in a wave of criticism for telling customers they can leave if they don't like their new pronoun policy for staff badges, some have called for Howard's return.
The row began this week when Halifax, which was propped up by the taxpayer to the tune of £30billion as part of a 2008 bailout, tweeted its 118,000 followers on Tuesday revealing that it would allow staff to display their pronouns on their name badges, in a post that read 'pronouns matter'.
It showed a photo of a female staff member's name badge, which featured 'she/her/hers' in brackets under the name Gemma, and said the policy was to help avoid 'accidental misgendering'.
In response to customers furious at the policy, staff member Andy M, replied: 'If you disagree with our values, you're welcome to close your account'.
Hundreds claimed they will boycott the bank, with many others saying they had already closed their accounts.
Customers then called for Howard's return. One wrote : 'Bring back Howard Brown. He could teach AndyM a thing or two about customer relations.'
Another wrote: 'Bring back singing Howard. The Halifax has gone to pot since he left.'
Howard, who won a competition to front Halifax's adverts, left the bank in 2011, three years after his TV appearances came to an end.
He has since tried to keep his fame alive by appearing on TV programme First Dates and acting as a brand ambassador for a Glasgow-based start-up.
He was the man who promised to 'give you extra' whilst dancing to the tune of Tom Jones's Sex Bomb. Howard Brown was propelled to national fame after fronting Halifax TV adverts for eight years from the year 2000
One customer said: 'Bring back Howard Brown. He could teach AndyM a thing or two about customer relations'
Another user wrote: 'Bring back Howard Brown'. The star has not worked for the bank since 2011
Howard, who worked in a Halifax branch in Sheldon, Birmingham, beat 4,000 other applicants to front