Saturday 2 July 2022 10:36 PM Inside Pharrell Williams' high-energy, Instagram-worthy The Goodtime Hotel trends now
Nestled in the heart of Miami's historic South Beach is what appears to be, at first glance, an unassuming building. The exteriors give no hint that behind the walls is a colorful, high-energy hotel providing an escape from reality for pandemic-weary guests.
As you step into the airy atrium entryway off Miami Beach’s Washington Avenue, you begin to realize The Goodtime Hotel is unlike any other resort you've stayed at.
Hand-painted hothouse murals, striped pastel tiling and Deco plasterwork recall the opulence and nostalgia of a time gone by. But make no mistake - guests are offered all the modern luxuries expected from a brand new hotel.
I took a trip to Pharrell Williams and nightlife entrepreneur David Grutman's The Goodtime Hotel in April in need of a break from city life.
I found both an oasis of rest and relaxation and a wild party atmosphere, depending on where I was in the city-block-long boutique hotel and the time of day.
OASIS: The Goodtime Hotel is home to Strawberry Moon, a restaurant and 30,000 square foot pool club, which serves up classic and casual Mediterranean fare and an array of specialty cocktails for dinner and weekend brunch, inside or poolside
RETRO: Hand-painted hothouse murals and Deco plasterwork recall the opulence and nostalgia of a time gone by
A PLACE TO LAY YOUR HEAD: The rooms range from individual queen bed accommodations to a handful of suites, many with views west to Biscayne Bay or east to the Atlantic Ocean
OWNERS: Pharrell Williams and nightlife entrepreneur David Grutman's 266-room property opened its doors on Miami Beach’s Washington Avenue in April 2021
I spent the weekdays and the weekend mornings laid out on a large pink-striped sunbed with a cold drink in hand in the Strawberry Moon pool club.
On Saturday and Sunday afternoons I had the opportunity to enjoy the pool parties, complete with DJs and, of course, plenty of cocktails.
Guests who don't want to attend the boozy bashes can chill out in other areas of the hotel, use a pool at a neighboring resort, or take a quick walk down to the beach and use one of the hotel's sun loungers.
Before one of the parties, I stopped by Grutman’s Strawberry Moon, a restaurant and
