Monday 1 August 2022 01:06 AM How desperate employers are offering workers free therapy and four day weeks to ... trends now
Employers across the country are so desperate to bring in and keep members of Gen-Z , they are offering all kinds of perks to young staff following the Covid-19 pandemic.
Generation Z typically refers to those born between 1997 and 2012. The generation constitutes more than a quarter of the population on earth and is the most diverse generation in American history.
A New York Times feature published on Sunday mentions the new work environment that a company such as Lego has created in order keep staff from Gen-Z including the company's first female master builder Danielle Ross content.
Ross, 26, told the Times that the Lego has embraced diversity in allowing employees to come to work with dyed hair, piercings and tattoos at their Legoland parks.
The policy is reflected in the types of building that Ross does with the miniature figures.
She said: 'I've been building people of all different races and nationalities and religions and any type of thing I can imagine, because I want everyone to feel represented.'
Ross told the Times that she identifies as LGBTQ.
According to the Times, Lego has had these policies in place since late 2021.
The company is not alone. Health food delivery service Kencko offers six sessions with a therapist for free, not just for the employee, but for any member of their household.
Denver-based Sage Hospitality has begun a four-day week program for workers at certain locations.
GoodRX, a company that scours pharmacies across the country in the search for cheaper prescriptions for patients, is allowing employees to work wherever they want in the US.
Health food delivery service Kencko is offering employees six sessions with a therapist for free
The Times reports that the four-day week applies to cooks, housekeepers and front-desk receptionists. The feature says that Sage found these roles the most difficult to fill in a post pandemic world.
Sage President Daniel del Olmo told the Times about the effect of the four day work saying: 'Rather than having this negative feeling of, I have to go to work because I have to make a living. Suddenly it is, I want to go to work because I can combine it with my life that I love.'
Additionally, Sage also allows staff to bring their dogs to work with them. Del Olmo said: 'A team member will take care of the dog if an associate has to clean a room or show a guest something.'
In 2021 the BBC reported that the trial of a four-day work week in Iceland was an 'overwhelming success.'
The network reported that many
