Tuesday 2 August 2022 08:27 AM Aldi rated Australia's best supermarket over Woolworths, Coles and IGA in ... trends now

Tuesday 2 August 2022 08:27 AM Aldi rated Australia's best supermarket over Woolworths, Coles and IGA in ... trends now
Tuesday 2 August 2022 08:27 AM Aldi rated Australia's best supermarket over Woolworths, Coles and IGA in ... trends now

Tuesday 2 August 2022 08:27 AM Aldi rated Australia's best supermarket over Woolworths, Coles and IGA in ... trends now

Aldi has been rated Australia's best supermarket for the fifth year in row as families look for more frugal options to combat the soaring cost of living.

German-owned Aldi was only the major chain to gather five stars for overall satisfaction in a survey of 2,500 shoppers by consumer comparison website Canstar Blue.

Sector giants Woolworths and Coles both scored four stars and the independently owned IGA, three.

Aldi is Australia's favourite supermarket, according to a survey of 2,500 shoppers

Aldi is Australia's favourite supermarket, according to a survey of 2,500 shoppers

Aldi was also the only supermarket to get five stars in the value-for-money category with Woolworths and Coles both getting four and IGA three. 

Canstar Blue editor-in-chief Christine Seib told Daily Mail Australia the result reflecting Aldi's strong identity.  

'Aldi is known for its winning products and comparatively low prices,' Ms Seib told Daily Mail Australia.

The full survey ranking of supermarkets

The full survey ranking of supermarkets

'So it's not surprising Aussie consumers have rated it the best supermarket, with five stars for the quality of its fresh food and own-branded products, as well as for value for money and deals and specials. '

'Plus, it was the only supermarket to achieve five stars from shoppers for all-important customer satisfaction.' 

With soaring inflation causing pain at the checkout counters, Ms Seib said families were very conscious of trying to get bang for their buck.

'Our research results indicated that getting value for money was an important factor for shoppers in 2022,' she said.

Woolworths claimed five-star ratings for its variety of products as well as store layout and presentation

Woolworths claimed five-star ratings for its variety of products as well as store layout and presentation

'Sixty five per cent told us they pay attention to the specials available at the supermarkets, a third switch between supermarkets to maximise savings on specials and a quarter have swapped to supermarket-brand products to cut their spending.'   

'Of those that switched their shopping to a new supermarket in the past year, more than half said they did so to save money.' 

The four chains were

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