Tuesday 2 August 2022 12:48 PM Shoppers tell of their shock at £7.50 cost of Birds Eye favourite trends now 'Stuff Lurpak, seen the price of fishfingers lately?!' Shoppers tell of their shock at £7.50 cost of Birds Eye favourite after price of 30 rose by 15% in a year Something terrifying is lurking in the frozen seafood aisle, say thrifty shoppers After the price heights of Lurpak and Nescafe, Birds Eye fishfingers join the fray Thirty of the cod digits cost as much as £7.90 from some retailers, survey finds Prompted some shoppers to say cost left them gobsmacked and unable to stand By Dan Sales For Mailonline Published: 12:37 BST, 2 August 2022 | Updated: 12:47 BST, 2 August 2022 Viewcomments Fishfingers have become the latest food to rocket in price during the cost-of-living crisis. Shoppers have reported being 'gobsmacked' and 'nearly falling to the floor' on seeing the price of 30 of the cod Birds Eye seafood sticks. The fishy favourites - a staple of many children's after-school meal - are now as much as £7.90 from some retailers. It represents 15 per cent increase in a year. And with the least expensive only showing up as a still-hefty £7.49, the majority of stores are selling them at £7.50. The costly consumables give a new meaning to Birds Eye's famous slogan 'Only the best for the Captain's table', coined after their mascot Captain Birds Eye. It comes in the wake of price increases for other common items, including a tub of Lurpak and a jar of Nescafe coffee. ChrisandMarkUK went online to express their disgust: 'Stuff Lurpak, seen the price of fishfingers lately?! It's crazy. I don't buy fishfingers often as they'd been creeping up in price but I'm sure they were 'only' £4.50 last time I bought them (which is still scandalous imho). 'I was gobsmacked. I'm not one for conspiracy theories but it feels like the supermarkets are raising the prices ridiculously on 'family feeding' staples. Like bananas are really expensive but watermelon crazy-cheap this year compared to last.' The price of fishfingers have been getting higher and higher as this monthly graph shows The amount of money needed to buy the fishfingers caused much consternation on Twitter JoshBoffin weighed in, telling followers on Twitter: 'Nearly a tenner just on fish fingers? The world has gone mad.' Daniellemakeup chimed in: 'Nearly fell to my knees in de people food establishment.' Figures from comparison website Trolley.co.uk showed the fish fingers were expensive everywhere. It says they are £7.49 in Morrisons and £7.50 in Tesco, Waitrose, Asda and Iceland. On Ocado they are currently retailing for £7.90. Data from retail research experts Assosia has revealed the spike in Heinz prices in June at the big four supermarkets as Tesco try to negotiate Luxury butter brand Lurpak has become a staple for millions of households across the country, but families might soon be turned off by the eyewatering cost Nescafe in one Co-Op shop was retailing for £8.75 a jar in a massive price hike hitting shoppers And it comes just two weeks after fans of instant coffee were facing financial ruin and destitution after a jar of the caffeine-containing granules was spotted on sale for £8.75. Java-loving drinkers hoping to partake in the freeze-dried ground-down beans will have to set aside nearly £10 to get their hands on a 300g jar. The Nescafe Original beverage was priced at the high cost in a Co-Op in Lightwater Surrey. One shopper who shelled out for the purchase said she 'nearly fainted' when she realised the price. The jars are nearly as expensive as three cups of shop-bought coffees from one of the many cafe brands on the UK's high streets. That came just 16 days after shoppers trying to buy some butter were poleaxed by its new prices. Those hoping to pick up their favourite brand were left staggered after it emerged one supermarket giant was now selling Lurpak for more than £7 a tub. Read more: Share or comment on this article: All rights reserved for this news site (dailymail) and under his responsibility