Wednesday 10 August 2022 09:04 AM Domino's pizza driven out of Italy: Chain shuts its last store in failure to ... trends now
Domino's pizza is driven out of Italy: Chain shuts its last store in failure of seven-year campaign to convert the country to American-style slices
Last of Domino's 29 stores in Italy has now shut, snuffing out plans for 880 Chain had claimed some Italians are 'not afraid of putting pineapple on pizza' Local independent competitors offering delivery during pandemic won battle Parent company ePizza blames 'increased competition in food delivery market' By Adam Solomons For Mailonline
Published: 08:58 BST, 10 August 2022 | Updated: 08:58 BST, 10 August 2022
Just a year after Domino's claimed that some Italians were 'not afraid of putting pineapple on pizza', the American delivery giant closed its final store in the country.
Blaming 'significantly increased competition in the food delivery market', Domino's has shut the last of its 29 branches in Italy, seven years after it opened the first.
Domino's had planned to open 880 stores and cook up a two per cent market share in the home of pizza.
But cultural differences and the strength of existing pizza sellers put a stop to the company's bold plans before they were oven ready.
Domino's had hoped to open 880 restaurants across Italy, but failed after a peak of just 34
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