Monday 5 September 2022 06:58 PM Rishi Sunak mocked with cheeky billboard by recruitment firm after losing race ... trends now
The former Chancellor's likeness was seen splashed across mobile billboards for online recruitment platform CV Library in the streets of the capital this afternoon, adorned with the words: 'Didn't get the job? Find one that works for you.'
The cheeky marketing ploy wasted no time adding insult to injury after Sunak was beaten to No. 10 by arch rival Liz Truss, who emerged from the contest victorious with 56 per cent of the vote.
Their campaign to become Prime Minister was marred by brutal infighting, mainly over the economy and often carried out on live television, making the former Chancellor's defeat all the more painful.
It isn't the first time CV Library have taken aim at Tory party bigwigs, though.
Boris Johnson fell afoul of the company's shrewd marketing department in July when the outgoing PM, who stepped down following a scandal-ridden term in No. 10, was pictured alongside the words: 'Resigned today? Find a new job that works for you.'
Founder and CEO of CV Library Lee Biggins said his company runs regular reactive advertising campaigns which are 'closely connected to our core purpose of leading the UK's job serach'.
'We're here for Rishi Sunak if he needs us to help find his next job, and we'll still be here for Liz Truss when she might need us in the future,' Biggins added.
'Above all, and in such challenging times for everyone, it's great to simply have the opportunity to make people smile.'
The former Chancellor's likeness was seen splashed across mobile billboards for online recruitment platform CV Library in the streets of the capital this afternoon
Sunak (right) was beaten to No. 10 by arch rival Liz Truss (left), who emerged from the contest victorious with 56 per cent of the vote
Truss' campaign to heal a divided Conservative Party got off to a slow start when she ignored Sunak upon being