Sunday 18 September 2022 01:56 AM Facebook: Breastfeeding clothing firm has lost thousands after being hit by ... trends now

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A British firm selling clothes that make breastfeeding easier has lost thousands after its Facebook adverts were banned for breaching adult content policies – despite not featuring anything explicit.

Bshirt, based in Totnes, Devon, designs vests, shirts and dresses that give women quick access to their breasts for when they need to feed their baby.

Like many modern small businesses, many of Bshirt’s sales are generated by exposure on the social media site. But last month, the firm, which was founded by two mothers in 2017, had half its revenue stream cut off when Meta, Facebook’s parent company, pulled its adverts for supposedly featuring adult content.

Lisa Lessware, Bshirt’s co-founder, told The Mail on Sunday they had missed out on £15,000 worth in sales.