Thursday 22 September 2022 12:08 AM Media mogul Byron Allen goes ahead with $10B racial discrimination lawsuit ... trends now
Media mogul Byron Allen goes ahead with $10B racial discrimination lawsuit against McDonalds - accusing it of only spending $5M advertising with black-owned firms out of $1.6B budget
Media mogul Byron Allen's alleges McDonald's allocates them just 3 percent of its $1.6billion advertising budget to black-owned networks Allen - the owner of AMG Entertainment Studios and the Weather Group - initially sued McDonald's on similar grounds last December but the case was thrown out Allen said since AMG Entertainment Studio's founding in 2009 it has tried repeatedly and unsuccessfully to obtain a contract from McDonald's McDonald's denied the allegations, and its attorneys pointed out that the green-lighting of Allen's lawsuit did not mean the accusations had merit By Alex Oliveira For Dailymail.Com
Published: 23:57 BST, 21 September 2022 | Updated: 23:57 BST, 21 September 2022
Media mogul Byron Allen's $10billion racial discrimination lawsuit against McDonald's was given the green-light to proceed by a US court on Friday, nearly a year after it was dismissed last December.
Allen alleges McDonald's intentionally chooses not to pay to place advertisements on black-owned networks - including his own AMG Entertainment Studios and Weather Group - costing the networks millions in potential annual revenue.
Allen alleges that despite blacks making up 40 percent of the fast food market, McDonald's relegates black-owned networks to an 'African American tier' and allocates them just $5million - .3 percent - of its $1.6billion advertising budget.
Los Angeles US District Judge Fernando Olguin did not rule on the case's merits, but said he felt Allen had the right try to prove his
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