Monday 26 September 2022 04:29 PM Aldi boss says discount supermarket has 1.5million more customers compared to ... trends now
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Aldi has gained 1.5 million extra customers as bosses continue to pledge prioritising lower prices amid a 'worsening' cost-of-living crisis for millions of households.
Profits for the supermarket chain slumped significantly last year after the firm witnessed rising costs and invested in pricing.
The UK operation of the German discounter revealed that pre-tax profits tumbled by 86.5% to £35.7 million in 2021, compared with 2020.
But bosses have promised they will continue to prioritise lower prices for their shoppers over short-term profits - and the chain has gained 1.5 million extra shoppers compared with last year.
'Preserving our price discount and rewarding our people will always be more important to us than short-term profit,' Giles Hurley, chief executive of Aldi UK and Ireland, said.
'Being privately owned means we can keep our promises even when times are tough.'
Giles Hurley, chief executive of Aldi UK and Ireland, said rewarding customers will always be more important than short-term profit
Aldi has 1.5 million extra customers compared with last year as people seek out its discount
