Sunday 2 October 2022 08:33 AM Thrills label is sold to Universal Store for $50million trends now

Sunday 2 October 2022 08:33 AM Thrills label is sold to Universal Store for $50million trends now
Sunday 2 October 2022 08:33 AM Thrills fashion label is sold to Universal Store for $50million trends now

Sunday 2 October 2022 08:33 AM Thrills fashion label is sold to Universal Store for $50million trends now

How three Byron Bay locals turned a shared love of vintage motorcycles into a fashion brand that landed them a $50million windfall Three Australians from Byron Bay have sold fashion label Thrills for $50million Universal Store purchased the brand after it successfully entered the US market The first Thrills store was opened in Byron Bay's main street in 2015 They have since opened another seven stores in Australia and one in Japan 

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Three Byron Bay locals have turned a decade-long fashion project into a $50million windfall after selling their brand to an Australian retail powerhouse. 

Married couple Tabitha and Brooke McGregor joined with friend Ryan Collins to established their business 'Thrills' 11 years ago - first setting out to sell vintage motorcycles but quickly turning the brand into a thriving fashion label. 

Australian retail giant Universal Store has now purchased the brand just seven months after Thrills was introduced to the US market.

Australian retail giant Universal Stores purchased the brand Thrills, just seven months after the brand was introduced to the US market (product shot pictured)

Australian retail giant Universal Stores purchased the brand Thrills, just seven months after the brand was introduced to the US market (product shot pictured)

The first Thrills store opened in 2015 in Byron's Bay's main street. Now there are seven more outlets in Australia and one in Japan (product shot pictured)

The first Thrills store opened in 2015 in Byron's Bay's main street. Now there are seven more outlets in Australia and one in Japan (product shot pictured)

The first Thrills store opened in Byron's Bay's main street in 2015. 

There are now seven more outlets in Australia and one in Japan.

Two more stores are also set to open by the end of the year with the brand generating $34.6million worth of sales in the 2022 financial year.

The deal with Universal Store is worth $50million - including $17.5 million in cash and $17.5 million in

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