Thursday 6 October 2022 03:28 PM Asda offers over 60s soup, a roll and unlimited tea and coffees for £1 this ... trends now

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Asda is offering over 60s some soup, a roll and unlimited tea and coffees for £1 as part of its new 'winter warmer' initiatives to support community groups struggling with the cost-of-living crisis. 

The offer can be taken up in any of the supermarket's 205 cafes all day and every day throughout November and December, it announced today. 

This new initiative will run alongside the current 'Kids eat for £1' offer which has led to 557,000 meals served since its launch in late June.

Asda has stepped up its support for older customers as they continue to be disproportionately affected by spiralling living costs. 

The supermarket's latest Income Tracker shows those aged 65 to 74 experienced a £163 drop in disposable income in August, compared to last year, as rising inflation continues to outstrip pension and savings growth. 

This research aligns with findings from Age UK who estimate that 2.8million older households will still be living in fuel poverty this winter despite the Government freezing the energy price cap¹.