Saturday 19 November 2022 08:11 PM Ticketmaster gives one-line apology to Taylor Swift for Eras Tour ticket ... trends now
Ticketmaster has finally apologized to Taylor Swift and her fans after a catastrophic pre-sale this week for her Eras tour, citing bot attacks and massive demand for leaving fans in a virtual line for hours and others unable to purchase tickets at all.
The ticketing titan also canceled the general sale of tickets on Thursday and released a now deleted statement that did not include the new one-line apology, which forced a furious response from Swift herself.
She said she was 'assured' the company could handle the high demand for tickets and 'it really pisses me off that a lot of them feel like they went through several bear attacks to get them.'
This forced Ticketmaster to make the Friday apology, but they spent only a few words saying sorry and even commended the 'record sale' of tickets.
The Department of Justice also increased the pressure on the company and launched an antitrust investigation into the owner of Ticketmaster, Live Nation Entertainment.
'First, we want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets,' said the Ticketmaster statement released Friday night.
Ticketmaster finally issued an apology to Taylor Swift and her fans on Friday after receiving huge backlash for the disastrous week that saw fans unable to purchase tickets for her tour
Swift said 'we asked them, multiple times, if they could handle this kind of demand and we were assured they could'
'Over 3.5 million people pre-registered for TaylorSwiftTix Presale powered by Verified Fan, which is the largest registration in history,' said Ticketmaster
Ticketmaster gave many of the same reasons for the failure that they did in the previous statement.
'This time the staggering number of bot attacks as well as fans who didn’t have codes drove unprecedented traffic on our site, resulting in 3.5 billion total system requests – 4x our previous peak,' they said.
Never before has a Verified Fan on sale sparked so much attention - or uninvited volume. This disrupted the predictability and reliability that is the hallmark of our Verified Fan platform.
'Overall, we estimate about 15 per cent of interactions across the site experiences issues, and that's 15 per cent too many.'
'Over 3.5 million people pre-registered for TaylorSwiftTix Presale powered by Verified Fan, which is the largest registration in history,' the statement read, referring to fans who had pre-registered to receive a code to use for pre-sale ticket purchasing.
Before the pre-sale even began, many
