Monday 21 November 2022 11:56 PM Aussie winemakers could be banned from using the term prosecco by the European ... trends now
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A battle is bubbling over Australian winemakers' use of the term 'prosecco' which could have devastating consequences for one of the world's fastest growing sparkling wine markets.
The European Union has launched a controversial proposal to ban Australian producers from using the Italian variety name.
Wine producers headed to Canberra this week to lobby federal parliament about the importance of the prosecco grape variety to the industry so politicians can push their case ahead of the next round of free trade negotiations with the EU.
Australia's prosecco market has more than tripled in the last five years to an estimated $205million, with the vast majority of the popular celebratory tipple sold domestically.
Half of Australia's prosecco is produced in Victoria's King Valley, home to some of the nation's best known winemakers.
Australians may soon be banned from using the term prosecco, the country's most popular sparkling wine varieties
'We need our trade negotiators and the Australian Government to understand that there are real jobs and real people at stake,' Natalie Pizzini of Pizzini Wines said.
'We've invested in this variety in good faith and the EU is trying to move the goal posts to protect Italian producers against fair competition.'
Katherine
