Sunday 27 November 2022 12:41 AM Florida Russian family's kids YouTube channels earns them millions trends now

Sunday 27 November 2022 12:41 AM Florida Russian family's kids YouTube channels earns them millions trends now
Sunday 27 November 2022 12:41 AM Florida Russian family's kids YouTube channels earns them millions trends now

Sunday 27 November 2022 12:41 AM Florida Russian family's kids YouTube channels earns them millions trends now

A Florida-based Russian family's YouTube channel of their kids playing with lavish toys and globe-trotting to luxury destinations, has netted them tens of millions of dollars and bought them a $12.5m Miami mansion, a Ferrari and a Range Rover.

The child stars of the YouTube channel 'Vlad and Niki,' aptly named after the boys, has more than 90 million subscribers and has made them one of the most popular YouTube channels in the world.

In the videos posted online, the children's parents play sidekicks in what has described as live-action cartoons in a suburban fantasy land.

Vlad, 9, and Niki, 7, are often joined in the videos by their parents Sergey and Victoria Vashketov, who started making videos out of their home in Moscow in 2018.

Sergey Vashketov had been a midlevel executive at a food manufacturer, while their mother Victoria, was a former gymnast.

The family who now live in a $12.5 million mansion in Golden Beach, Florida, just outside of Miami started from humble beginnings.

The videos were staged in basic locations like at the kitchen table or in a local park, shooting with smartphones and employing very little, if any editing.

Vlad, 9, and Niki, 7, are often joined in the videos by their parents Sergey and Victoria Vashketov, who started making videos in 2018 at their home in Moscow

Vlad, 9, and Niki, 7, are often joined in the videos by their parents Sergey and Victoria Vashketov, who started making videos in 2018 at their home in Moscow

The child stars of the YouTube channel 'Vlad and Niki,' aptly named after the boys, has more than 90 million subscribers

The child stars of the YouTube channel 'Vlad and Niki,' aptly named after the boys, has more than 90 million subscribers

The channel which features, vlogging, advertising and roleplays now has a film crew of up to five people at a time including scouts, camera operators and people who help secure props

The channel which features, vlogging, advertising and roleplays now has a film crew of up to five people at a time including scouts, camera operators and people who help secure props

After videos began racking up millions of views on YouTube, Victoria and Sergey saw an opportunity to create a business around them, and they began investing in making more polished videos involving more extravagant locations and toys.

The more popular the videos, the more often YouTube's algorithm recommended their posts to kids.

The more success the kids found the more luxurious the toys and videos in the short clips became.

In one video Vlad and Niki are seen snubbing their mom's Range Rover to ride in their dad's hot red Ferrari.

The channel which features, vlogging, advertising and roleplays now has a film crew of up to five people at a time including scouts, camera operators and people who help secure props.

They also have a mobile-gaming application design team and assistants who help manage their social media accounts.

Victoria, the boy's mother, said their success is due to children watching the show thinking her son's are friends of theirs

 Victoria, the boy's mother, said their success is due to children watching the show thinking her son's are friends of theirs

In one video Vlad and Niki are seen snubbing their mom's Range Rover to ride in their dad's hot red Ferrari

In one video Vlad and Niki are seen snubbing their mom's Range Rover to ride in their dad's hot red Ferrari

The Vashketova family are often seen on social media travelling to luxury destinations together, as seen here on a ski holiday in Vail

The Vashketova family are often seen on social media travelling to luxury destinations together, as seen here on a ski holiday in Vail 

Here the boys can be seen posing with a falcon in the Dubai desert

Here the boys can be seen posing with a falcon in the Dubai desert

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To cater for their global viewership, a team of translators have also been employed for their foreign-language channels.

Vlad and Niki's mother, Victoria Vashketov told the Wall Street Journal that the videos success comes from other children believing that her children are their friends.

'Kids feel that Vlad and Niki are their friends,' Victoria explained.

The channel signed a representation deal with Haven Global, an Australian-based licensing agency, to develop new content, consumer products, and licenses for mobile apps under their brand.

They have also signed a deal with Playmates Toys, a Hong Kong-based manufacturer, to

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