Arnott's cut biscuits: Why some of Australia's favourite varieties are ... trends now
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Biscuit lovers have been left outraged and disappointed after Arnott's discontinued three popular products without warning over the past 18 months.
Excuses have included a limited shelf space and a 'decline in consumer demand and sales' that made it 'unsustainable' to keep making the products, but judging by the fury from shoppers, that seems surprising.
In October, it was revealed the classic assorted variety pack had been secretly dumped due to poor sales.
'There´s been a bit of buzz about our variety packs which we know Aussies love,' Arnott´s wrote on social media at the time.
'While we did say goodbye to classic assorted earlier in the year, we still have a range of delicious variety biscuit packs, including the new high tea.'
The other variety packs are family favourites and cream favourites.
But the move left many people angry, with the post attracting hundreds of comments.
'I´ve been trying to buy the classic assortment pack for ages. Why would you get rid of the best pack by far? Both at home and in the office they were the best assortment,' one person wrote.