American Girl accused of 'stripping away innocence' with book that teaches ... trends now
The popular American Girl doll brand is facing backlash for a recent book that looks push kids into changing their gender
The popular American Girl doll brand is facing backlash for pushing kids into changing their gender in a recent book marketed to young girls.
The recently released tome, titled A Smart Girl's Guide: Body Image, contains lines that give advice to prepubescents on how to change their gender - seemingly without their guardians' blessing.
Parents have since based the books' contents as 'deceptive and dangerous,' citing the messages it looks to sending to its impressionable demographic.
The 96-page handbook - billed as a 'guide' - is marketed to girls aged 3 to 12, and instructs them on how to make permanent changes to their bodies, and to embrace that they may be unhappy in the bodies they were born with.
The book, penned by resident American Girl author Mel Hammond, is currently available on shelves in stores across the country and on the company's website.
Its release comes amid a wave of increasingly woke content from the dollmaker.
Earlier this year, its parent company, recently put a transgender Barbie doll on the market. Before that, American Girl, which sells more than 30million dolls a year, shilled an Asian doll when anti-Asian hate crimes were skyrocketing across the US.
The company has yet to comment on the contentious content.
The 96-page handbook is marketed to girls aged 3 to 12, and instructs them on how to make permanent changes to their bodies - seemingly behind their parents' backs
'Parts of your body may make you feel uncomfortable and you may want to change the way you look,' one excerpt deemed problematic by parents online reads, before asserting 'That's totally OK!'
It goes on to advise children:
