Bakery chain accuses brother of STEALING cookie recipes and handing them to ... trends now
The Crumbl Cookies bakery chain has accused a former staffer of stealing its recipes and leaking it to his brother, who went on to found rival franchise Dirty Dough.
Known as the #UtahCookieWars, Crumbl filed new allegations against its rival, which it sued in May for allegedly stealing its cookie and packaging designs.
Crumbl, which owns more than 600 franchises in 47 states, has also claimed Bradley Maxwell, a former process engineer at their company, stole 66 recipes which he then allegedly provided to his brother, Bennett, founder of Dirty Dough.
Bennett, who has slammed the lawsuit and mocked it with various billboard ads across Salt Lake City, said his company is ready to hire an expert baker to testify about the difference between the sweets.
Although initially worried that his small startup was being sued by the giant Crumbl Cookies, Bennett said he was shocked by the claims made against him.
'I was like, 'Are you kidding me? They think they own the cookie with sprinkles,'' he told the Wall Street Journal.
Crumbl Cookies has filed a lawsuit alleging startup rival Dirty Dough stole cookie recipes and packaging designs. Pictured: Dirty Dough cookies (left) and Crumble cookies (right)
Crumbl claims Dirty Dough founder Bennett Maxwell (left, pictured with with his wife) received 66 Crumbl recipes from his brother Bradley, who worked on the Crumbl's process line
Bennett has denied the allegations and launched an ad campaign mocking the lawsuit and poking fun at Crumbl, which also sued another startup competitor, Crave
Following its initial lawsuit filing, Crumbl said a former Dirty Dough employee informed them about the alleged stolen files, according to the latest court records.
'Crumbl's recipes are among its most prized assets and Crumbl carefully guards their secrecy to protect them from falling into competitors' hands,' a Crumbl lawyer said in the filing.
According to the lawsuit, Bradley worked at Crumbl's processing line from March 2019 to June 2019. The company claims Bradley used his position
