Ex-White House press chief calls for parents to BOYCOTT 'sick and twisted' ... trends now An ex-White House aide has demanded parents boycott the popular American Girl doll brand, amid backlash over its new book that teaches pre-teen girls how to use puberty blockers and transition - all without their guardians' consent. The brazen call to action was made Thursday by former Trump and Bush press chief Mercedes Schlapp, and serves as the latest instance of public outcry toward the dollmaker over a book it published last month. The book, titled A Smart Girl's Guide: Body Image, contains lines that give advice to prepubescents on how to change their gender, and provides a list of resources for organizations they can turn to 'if you don't have an adult you trust.' News of the publications' contents have since spread rapidly, and parents are now taking to social media to chastise a company previously known for its iconic, often pricey dolls meant to encapsulate a period of American history. That said, many have said they are swearing off the dolls completely - including, Schlapp, 44, who appeared on Fox News to express her distaste over rhetoric being imparted on her and other American kids. Calling the content 'dangerous for not only these children, but for our society,' the veteran White House official laid in the company for throwing its values to the wayside - as it's been revealed it also published a book last year that taught girls lessons on 'white privilege' and 'structural racism.' Scroll down for video: The brazen call to action was made Thursday by former Trump and Bush press chief Mercedes Schlapp, and serves as the latest instance of public outcry toward the dollmaker over a book it published last month The book, titled Girl's Guide: Body Image, contains lines that give advice to prepubescents on how to change their gender, and provides a list of resources for organizations they can turn to 'if you don't have an adult you trust.' 'It’s hard enough for any girl to go through puberty – for any teenager to go through puberty,' Schlapp, who served as director of specialty media and strategic communications under the presidents, told Fox News' Dana Perino during a Thursday morning airing of America's Newsroom. 'Add to that the pressure, of adding this confusion on your body image, on if you don’t look a certain way - that means you should think about medically changing your body' she went on, 'It’s sick and twisted.' The former White House official then pointed out the brand's storied history, stating that both her and her daughter grew up on American Girl products, making the recent revelations all the more distressing. 'The mere fact that you have a company that parents and so many children have enjoyed through the years... to then include this very distorted and disgusting view of how girls shouldn’t be proud of their bodies, in the sense that, if you’re not happy with your body, go ahead and medically change it,' Schlapp said, 'I think, is dangerous.' The former White House official - who has daughters of her own - would then call on parent to abstain from buying American Girl products, if the dollmaker does not soon address the scandal. 'The American Girl company needs to step away, parents should boycott this company – which I think is very unfortunate, because they did do good work, but moving in this direction, I think, is dangerous for not only these children, but for our society, and they shouldn’t be promoting this gender in any way.' A host of other parents in the past two days have also been vocal about the book's contents, calling the message it is sending to preteen girls 'deceptive and dangerous. The book, titled Girl's Guide: Body Image, contains lines that give advice to prepubescents on how to change their gender - provides a list of resources for organizations they can turn to 'if you don't have an adult you trust.' It has since spawned anger amongst parents American Girl Doll's official Facebook page in particlar been beset with negative comments. One person wrote: 'You book is disgusting. It is child abuse.' The iconic doll brand and parent company, Mattel, have failed to respond to multiple requests for comment. Another person wrote: 'No longer a customer! American Girl is promoting this woke gender ideology!' While another said: 'Sounds like American Girl Doll company should focus less on trying to push the agenda of puberty blockers to 3-14 year olds!!!!' One review on Amazon read: 'A book that encourages children to take puberty blockers (known to cause infertility and increase risk of cancer) if they don't feel right in their own skin. AND gives them resources to do so behind their parents back? Is not okay. These kids hear about It enough in this world, there's no reason to put It in a children's book.' Another negative review read: 'A doctor does not assign your sex at birth. That is created long before you exit the birth canal. And telling girls it's okay to use puberty blockers and to give them resources if their parents don't approve? SICK!! This book should teach girls to be happy in your own GIRL body and how to accept that and be proud to be a girl.' One section of the book encourages pre-teen children to seek out puberty blockers without the knowledge of the parents The book also provides a list of resources for organizations the children can turn to 'if you don't have an adult you trust' A press release that promoted the book read in part: 'Every girl needs to learn to live comfortably in her own skin, and this book will show the way!' As news spread about the contents of the book, American Girl Doll's official Facebook page has been beset with negative comments There are currently overwhelmingly more negative reviews of the book on the American Girl's website. All rights reserved for this news site (dailymail) and under his responsibility