Junk food ads ban is delayed to give companies time to adjust to new rules trends now

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A ban on advertising junk food online and on TV before 9pm is to be postponed until 2025.

Restrictions on ads for products high in fat, salt and sugar were due next month to combat the nation’s bulging waistlines.

But the Government has delayed the curbs to October 2025, giving firms time to adjust.

A ban on buy one, get one free offers on junk food has already been delayed by a year amid fears it could push up prices during a cost of living crisis.

Health charities last night branded the delays ‘disgraceful’ and warned of an increase in child obesity. 

More than one in four children in this country begin primary school overweight.

The planned restrictions are among the toughest in the world and would ban firms from promoting some products on TV after 9pm and online at any time.

The government’s consultation on the proposals estimated that children under 16 were exposed to 15billion junk food ads online in 2019, compared with 700million two years earlier.

It is expected to impact on the more than £600million spent by brands on all food

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