Matilda fans left bewildered as musical feature junk food product placements ... trends now
Matilda fans are left bewildered as latest musical feature sneaks in junk food product placements for major brands including Irn Bru, Walkers and Cadbury's
Well-known snacks featured in the film included fizzy drink Irn Bru, Walkers’ Wotsits and Cadbury’s Curly Wurly People were bemused by the references made without any explanation Studies have revealed a link between on-screen advertising and child obesity By Katie Hind For The Mail On Sunday
Published: 23:53 GMT, 31 December 2022 | Updated: 23:54 GMT, 31 December 2022
It has won plaudits for its energetic music and heart-warming acting but viewers of the latest Matilda movie have been left bewildered at the junk food product placements which appear throughout.
The musical film, which has been adapted from Tim Minchin’s hit West End show, has sneaked in mentions for Scottish fizzy drink Irn Bru, Walkers’ Wotsits and Cadbury’s Curly Wurly.
During the scenes in the movie, which stars Emma Thompson and Stephen Graham, child characters are seen enjoying the high-calorie snacks. Recent studies have revealed a link between on-screen advertising and childhood obesity.
Irn Bru is first seen in the playground being drunk by one of Matilda’s friends. Matilda is
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