Kiwi to stop selling shoe care products in UK as WFH culture sees trainers as ... trends now
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Turning up at school with scruffy shoes was once almost cause for detention, while unpolished footwear at work would get a disapproving look from your boss.
But now the shine has come off that great British tradition of polishing your shoes.
Britons are buffing up their boots so infrequently that market leader Kiwi has decided it is not worth selling its polish in the UK any more.
‘Kiwi leaving is a sign of the times,’ said David James, 62, whose family shoe repair and cleaning firm began in Central London 100 years ago.
Britons are buffing up their boots so infrequently that market leader Kiwi has decided it is not worth selling its polish in the UK any more
‘In part this is because people wear suits and smart shoes much less. Covid accelerated that with more working from home, but a trend was in place before then.
‘Also, trainers are being worn more and more – even to work.
