Don't call vegan milk milk! Trading standards officials accused of insulting ... trends now

Don't call vegan milk milk! Trading standards officials accused of insulting ... trends now
Don't call vegan milk milk! Trading standards officials accused of insulting ... trends now

Don't call vegan milk milk! Trading standards officials accused of insulting ... trends now

Don't call vegan 'milk' milk! Trading standards officials are accused of insulting consumers' intelligence after declaring war on almond milk in clampdown on non-dairy products Britain is set to force producers to reclassify thousands of food items It comes amid fears that consumers might mistake them for dairy products Proposals from trading standards officers are being ‘carefully considered' 

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Trading standards officials have been accused of insulting consumers’ intelligence after declaring war on almond milk in a clampdown on non-dairy product branding.

Britain is set to force producers to reclassify thousands of food items – including those whose names play on being non-dairy – over fears consumers might mistake them for dairy products.

Such rules – which have already been rejected by the European Union – would mean almond, soy and oat milk would have to be renamed, as would the vegan spread I Can’t Believe It’s Not Butter.

Last night, the food ministry Defra said the proposals from trading standards officers were being ‘carefully considered’.

Britain is set to force producers to reclassify thousands of food items, including those whose names play on being non-dairy, over fears consumers might mistake them for dairy products

Britain is set to force producers to reclassify thousands of food items, including those whose names play on being non-dairy, over fears consumers might mistake them for dairy products

But the

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