Don't call vegan milk milk! Trading standards officials accused of insulting ... trends now
View
comments
Trading standards officials have been accused of insulting consumers’ intelligence after declaring war on almond milk in a clampdown on non-dairy product branding.
Britain is set to force producers to reclassify thousands of food items – including those whose names play on being non-dairy – over fears consumers might mistake them for dairy products.
Such rules – which have already been rejected by the European Union – would mean almond, soy and oat milk would have to be renamed, as would the vegan spread I Can’t Believe It’s Not Butter.
Last night, the food ministry Defra said the proposals from trading standards officers were being ‘carefully considered’.
Britain is set to force producers to reclassify thousands of food items, including those whose names play on being non-dairy, over fears consumers might mistake them for dairy products
But the
