M&Ms launches woke female-only special edition bag of candy featuring 'lesbian' ... trends now

M&Ms launches woke female-only special edition bag of candy featuring 'lesbian' ... trends now
M&Ms launches woke female-only special edition bag of candy featuring 'lesbian' ... trends now

M&Ms launches woke female-only special edition bag of candy featuring 'lesbian' ... trends now

M&M's will be honoring women with an 'all-female' packages to celebrate female empowerment and attempt to shake things up in a continued shift toward progressive branding.

Mars, M&M's parent company, debuted the feminist candy wrappers earlier this week, exclusively featuring the company's three female mascots: green, brown and newly-introduced purple.

The all-female package - upside down, to show how powerful women have 'flipped the status quo' will be the first time the brown and green M&Ms have been featured together since a viral tweet from 2015 of the two characters holding hands on the beach, posted just two days after the Supreme Court effectively legalized gay marriage, led to rampant speculation on the web. 

In fact, a search for the two characters in the notorious fan fiction site Archive Of Our Own produces 11 different results. The green M&M supposedly posted the tweet herself, writing: 'It’s rare Ms. Brown and I get to spend time together without some colorful characters barging in.'

M&M's will be honoring women with an 'all-female' packages to celebrate female empowerment and attempt to shake things up

M&M's will be honoring women with an 'all-female' packages to celebrate female empowerment and attempt to shake things up

Each of these limited run packages will only include the female-coded green, brown and purple versions of the miniature candies.  

There will be milk chocolate, peanut and peanut butter versions of the upside down packages, showing how women 'are flipping how they define success.'

Mars has shifted the M&Ms brand in recent years multiple times in attempts to appear more progressive, with new CEO Poul Weihrauch looking to continue the trend.

They debuted 'Purple' - the first ever female peanut M&M spokescandy, who has been designed to represent acceptance and inclusivity and is 'quirky, confident and authentic'.

More than 10 million fans voted to add the color to the confectionary's current rainbow in May, beating aqua and pink. 

Purple's arrival was announced with 'I'm Just Gonna Be Me,' a new promotional song and music video, which launched on Tuesday. 

The all-female package - upside down, to show how powerful women have 'flipped the status quo' will be the first time the brown and green M&Ms have been featured together since a viral tweet from 2015 of the two characters holding hands on the beach

The all-female package - upside down, to show how powerful women have 'flipped the status quo' will be the first time the brown and green M&Ms have been featured together since a viral tweet from 2015 of the two characters holding hands on the beach

This viral tweet from 2015 of the two characters holding hands on the beach, posted two days after the Supreme Court effectively legalized gay marriage, led to rampant speculation on the web of a possible flirtation between them. Now, Mars says their relationship is based on the two 'together throwing shine and not shade'

This viral tweet from 2015 of the two characters holding hands on the beach, posted two days after the Supreme Court effectively legalized gay marriage, led to rampant speculation on the web of a possible flirtation between them. Now, Mars says their relationship is based on the two 'together throwing shine and not shade'

Mars has shifted the M&Ms brand in recent years multiple times in attempts to appear more progressive, with new CEO Poul Weihrauch (pictured) looking to continue the trend

Mars has shifted the M&Ms brand in recent years multiple times in attempts to appear more progressive, with new CEO Poul Weihrauch (pictured) looking to continue the trend

The Mars US-based company has debuted 'Purple' - the first ever female peanut M&M spokescandy, who has been designed to represent acceptance and inclusivity

The Mars US-based company has debuted 'Purple' - the first ever female peanut M&M spokescandy, who has been designed to represent acceptance and inclusivity 

More than 10 million fans voted to add the colour to the confectionary's current rainbow (pictured)  in May, beating aqua and pink

More than 10 million fans voted to add the colour to the confectionary's current rainbow (pictured)  in May, beating aqua and pink 

Jane Hwang, global VP at Mars Wrigley said: 'There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self - our

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