'Toff entrepreneur' behind crisis-hit Amigo Loans firm appeared on The Secret ... trends now
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A millionaire whose business is on the brink of ruin appeared in an episode of Channel 4's The Secret Millionaire back in 2008.
James Benamor was worth £77 million when he appeared on the episode set in Moss Side in Manchester, searching for deserving people to give money to.
He made his fortune with Britain's largest guarantor lender, Amigo Loans, which lends to people with a poor credit score if they have a friend or family member willing to make repayments if they cannot.
The company has since been inundated with complaints for selling unaffordable loans, and now faces collapse without the help of further investors.
Amigo has calculated that customer complaints could cost it around £338million - money it does not have.
James Benamor was worth £77 million when he appeared on the episode set in Moss Side in Manchester, searching for deserving people to give money to
