Waitrose loses another major breakfast brand trends now
Waitrose loses another major breakfast brand trends now
Waitrose loses another major breakfast brand: Retailer to stop selling family-owned company's porridge oats after 50 years in fresh blow to shoppers after Warburtons were pulled from shelves
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Waitrose has pulled a much-loved breakfast cereal from its supermarket shelves which has been a morning staple for the past 50 years.
The supermarket, which is incredibly popular among middle class families, has pulled Mornflake from the shelves, just weeks after it withdrew all products from Warburtons.
The retailer has been adjusting the products it offers customers as part of the continuing cost of living crisis which has seen the cost of food increase in all major supermarkets.
According to The Telegraph, Mornflake began trading in 1675 and is believed to be the fifth-oldest
