Sky News Outsiders host Rowan Dean calls to boycott Kmart after it stops ... trends now

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An outraged Sky News host has vowed to boycott Kmart after the retail giant stopped making Australia Day gear, declaring 'I will never set foot in your shop again'. 

Sky News Outsiders host Rowan Dean told viewers that Kmart has 'spat' in the face of proud Australians by discontinuing its Australia Day merchandise.

Kmart announced last Friday it will no longer produce goods for the holiday out of respect for the painful history the day marks for Indigenous people - the date the First Fleet landed at Sydney Cove and occupied Australia. 

Dean said: 'Talk about complete lefty lunacy, Kmart - the company people sometimes choose to shop in, but I won't be choosing to shop in any longer.

'They don't want to sell any merchandise that has anything to do with Australia Day.'

'This is Kmart saying "we dislike you and we disrespect you if you are a proud Australian" so I would say from all proud Australians "fine thank you Kmart, I will never set foot in your shop again".'

He then encouraged all 'true blue' Australians to tell Kmart: 'I won't be spending my own money here because I'm a proud Australian.

'This is my earned money and I will not be spending it on your products because you have disrespected me, you have spat in my face.'

Kmart's decision to discontinue its Australia Day merchandise was met with harsh criticism from some customers.

One accused the retail giant of trying to 'delete' the holiday while others questioned why it stocks items for non-holidays such as Halloween.

Kmart's Facebook page shows it sold a large range of Australia Day merchandise - including togs, shorts and dresses - between 2014 and 2016.

However, a Kmart spokesperson confirmed they will not sell any Australia Day items this year. 

'Customers who shop with us can find a number of products year round that feature Australiana designs with Australian animals, flora and fauna, as well as educational materials,' the spokesperson told Daily Mail Australia.

'We respect that January 26 means different things to different people and we aim to foster an environment that is inclusive and respectful of both our

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