ACCC crackdown on more than 100 social influencers after tip-offs from the ... trends now
ACCC crackdown on more than 100 social influencers after tip-offs from the ... trends now
Crackdown coming for more than 100 social media influencers' by consumer watchdog after tip-offs from the public about paid advertising posing as content ACCC investigating more than 100 influencers More than 150 tip-offs received from public Influencers accused of not disclosing paid ads
Social media influencers who mislead their follower are facing a crackdown from the consumer watchdog as part of a push for more transparency.
More than 100 influencers have been identified for investigation after more than 150 tip-offs to the Australian Competition and Consumer Commission.
The watchdog asked people to identify any influencers who weren't disclosing when their posts constituted paid ads.
Influencers in the beauty and lifestyle
