BBC 'fluffed chance to keep Ken Bruce' as he quits Radio 2 because he felt ... trends now
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Ken Bruce quit Radio 2 because he felt ‘unloved’ by bosses – who failed to reassure him over a new contract even though they wanted to keep him, say BBC insiders.
One source claimed that despite the desire to hang on to the DJ – Britain’s most popular radio host – a ‘mix-up’ meant he wasn’t told. This is said to have helped convince him to join commercial rival Greatest Hits Radio.
The unexpected announcement of the 71-year-old presenter’s departure is now said to have sparked discord at the BBC, as many regard it as completely avoidable.
One well-placed source said: ‘They definitely wanted to renew his contract but because of a mix-up nobody told him. He is a proud man and did not want to ask. When he told them he was going they were all saying, “but we were about to offer you a three-year deal”... Bit late.’
Ken Bruce quit Radio 2 because he felt ‘unloved’ by bosses according to insiders
But another source close to the station disputed the contract claims,
