Firm which saved £51m of food from the bin by sourcing items otherwise ... trends now
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Many everyday products can be bought at half price – simply because their packaging is out of date.
After finding success in Europe, an online grocery store has now launched in the UK. It sources items that would otherwise be discarded because of changes in brand marketing.
‘Think of seasonal goods, such as Christmas-branded chocolate or fizzy drinks that have had their packaging updated,’ said Karl Andersson, founder of retailer Motatos.
‘If a brand changes its packing or name, other retailers stop taking the old versions. There’s nothing wrong with the goods and they usually have months left on the use-by date.’
‘Think of seasonal goods, such as Christmas-branded chocolate or fizzy drinks that have had their
