Cinnabon Sydney: What it's really like in Australia trends now
Sydneysiders have been queueing for hours to get a taste of the cult pastries from the American bakery chain Cinnabon.
The store opened in central Sydney's Darling Square on January 7 and has often seen wait times of up to two hours, with people prepared to queue down the block.
The signature Cinnabon is an instore backed scroll coated with the distinctive-tasting Makara cinnamon from Indonesia and topped with sweet white icing, which is best served warm from the oven.
American stand-up comedian Louis CK described Cinnabons as 'a six-foot high cinnamon swirl cake made for one sad fat man'.
As with many American servings Cinnabons are big by Australian standards, which can lead to deep regret about life choices about two-thirds of the way through.
I'd had the standard-sized Cinnabons before but on this occasion I had four smaller ones in a sample pack.
They weren't as sweet as I anticipated, if anything the icing was fairly thinly applied in places.
The inside glaze spread on the thick dough also counteracted the sweetness with a slightly sour taste that reminded me of golden syrup.
Two was all I could manage warm, which is the way to eat them. Once cold they congeal into pretty solid lumps.
They are worth trying and sharing but perhaps not if the wait is longer than 10 minutes.
Such has been the demand that the Sydney store's website advises customers to expect a wait of 60 to 90 minutes and warns that queues will be cut off before closing time.
On the day Daily Mail Australia visited, those edging forward into the front third of the queue had been waiting for around 30 minutes.
Gyuri and Yuna had been waiting for around 30 minutes and said they were keen to try the pastries because friends had recommended them.
Joan, who had been waiting patiently towards the back for 15 minutes, said she had come on a weekday because the lines had been 'crazy' on the weekend.
Sydneysiders have been waiting patiently for the cult US pastries served up by Cinnabon
Lines have particularly crazy on weekends sometimes extending near the length of Darling Square
'They promoted it and some people were waiting about two hours all the way down the back for this,' she said.
Having seen it 'all over the streets' and promoted by social media influencers she was intrigued to try