Twitter considers charging businesses $1k a month for a gold verification badge trends now
Twitter is considering charging businesses on the platform $1,000 per month to retain their gold verified checkmarks.
Companies and organizations that fail to pay the fee will lose their badges, although it's not clear when, according to a report from The Information. Internal messages viewed by the outlet suggested that it will cost $1,000 a month to keep gold badges and another $50 a month for each 'affiliated account'.
That claim corroborates a leaked email from a Twitter staff member to an unknown organization in which it was offered 'early access' to 'Verification for Organizations.' In the email, dated February 2 and shared by social media analyst Matt Navarra, the staff member, Evan Jones, quoted the same $1,000 cost of subscription and offered the organization a 'gold checkmark' in return.
The change is the latest of many that Twitter's new owner and CEO Elon Musk has overseen in attempt to boost revenue and turn the company profitable. That includes mass layoff that saw its work force halve in size from around 7,500 before the acquisition, WSJ reported.
It comes just months after Musk made the controversial decision to charge ordinary Twitter-users $8 a month for its classic blue checkmarks, which were previously given out by the company to whomever was deemed eligible.
Internal message suggest Twitter is considering charging businesses on the platform $1,000 per month to retain their gold verified checkmarks. Some reports have surfaced that the company has already begun asking for the money
The gold checkmark that is currently used on Twitter to signify that an account belongs either to an organization or business. It will now cost $1,000 a month to retain those gold markers
Verification for Organizations is the name Twitter is giving for a paid service that offers businesses verification with a gold checkmark
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