France focuses on 'toxic masculinity' to stop fatal crashes on its roads trends now
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There are no lectures on the dangers of drink and drug-driving or ‘tiredness kills’ warnings in France’s latest road safety campaign.
Instead, the national road safety agency is focusing on tackling toxic masculinity, which it says is costing lives.
Men cause 84 per cent of fatal accidents in France and account for 78 per cent of those killed on the roads.
Some 93 per cent of people involved in drink-driving accidents in the country are men.
Men cause 84 per cent of fatal accidents in France and account for 78 per cent of those killed on the roads
The safety agency, Securite Routiere, said it wants to ‘smash the stereotypes’ that lead men to see their cars and performance behind the wheel as a ‘display to other men of their strength and their physical and social power’.
The campaign video is set in a maternity ward where a father meets his newborn son for the first time.
He tells his infant son that he can be ‘a sensitive man, a man who cries, a man who knows how to show emotion’.
Florence Guillaume, head of the safety agency, said: ‘It is urgent
