Hershey's faces boycott after putting trans woman on wrappers for International ... trends now
Hours after Hershey's Canadian brand launched its HER for SHE campaign in conjunction with International Women's Day, social media activists began calling for a boycott of the iconic chocolate maker.
The ad features trans woman and activist Fae Johnstone as one of the five faces of the campaign. Johnstone and five others will adorn five different wrappers during March.
This is the third year that Hershey's has marketed a product to celebrate International Women's Day. Its 2022 campaign was fronted by woke actress and comedian Mindy Kaling.
'Why does Hershey's hate women?' pondered one conservative Twitter account on Thursday.
While Johnstone, the executive director of consulting business Wisdom2Action, tweeted on Wednesday that the was 'honored' to be in the campaign. By Thursday, Boycott Hershey's was one of the top trending topics on Twitter in United States and Canada.
Trans activist Fae Johnstone is one of the five women featured in the Hershey's Canada campaign
According to a post from Hershey's Canada, the campaign will 'shine a light on the women and girls who inspire us every day'
The other women featured in the ad are Kelicia Massala, the founder of Girl up Quebec, Naila Moloo, a climate technology scientist, Rita Audi, a gender and education equality activist and an Indigenous rights activist Autumn Peltier.
According to a post from Hershey's Canada, the campaign will 'shine a light on the women and girls who inspire us every day.' Hershey's has partnered with the North Carolina-based Girls on the Run this year for the promotion.
The confectionary giant will be donating $10,000 to each the respective causes represented in the ads and $30,000 to Girl Up.
'You get the feeling that these companies always despised women — they were just waiting for the right moment to stick it to us. Here's the thing about real women, Hershey's. We have long memories,' tweeted Abigail Shrier, the author of Irreversible Damage: The Transgender Craze Seducing Our Daughters.
While Oli London, who announced his plans to detransition in 2022, tweeted: 'A biological MAN fronts the new Hershey's campaign celebrating women for International Women's Day. This is misogyny at
