US Army looks to reboot 1980s slogan 'be all you can be' amid worst recruitment ... trends now

The United States Army is bringing back their famous 'Be All You Can Be' ad campaign in response to what's been called the worst recruitment crisis in decades.

The number of veterans, service members and their spouses who recommend a career in uniform has dropped sharply these past two years, with hunger, hardship, woke culture and the chaotic 2021 end to the war in Afghanistan being blamed for a recruitment crisis, according to the Military Family Advisory Network.

The Armed Forces are bringing back the campaign, which ran often on television, radio and billboards from 1980 to 2001.

Secretary of the Army Christine Wormuth, Army Chief of Staff Gen. James McConville and Sgt. Maj. of the Army Michael Grinston made the announcement during a much-anticipated launch event at the National Press Club Tuesday.

Two new ads have debuted, narrated by and starring Creed III and Ant-Man actor Jonathan Majors called 'Overcoming Obstacles' and 'Pushing Tomorrow.'

The United States Army is bringing back their famous 'Be All You Can Be' ad campaign in response to what's been called the worst recruitment crisis in decades

'At a time when political, economic and social factors are changing how young Americans view the world, the new Army brand illustrates how service in the Army is grounded in passion and purpose,' said Wormuth.

'Serving our nation is a calling, and one that is fundamentally hopeful. We want a new generation of Americans to see the Army as a pathway to the lives and careers they want to achieve.'

The ads will be hard launched during college basketball's March Madness tournament.

Research from the Military Family Advisory Network (MFAN) found that the number of military personnel who would advise others to enlist sank nearly 12 points to 62.9 percent between 2019 and 2021.

Those surveyed complained of being cash-strapped and even going hungry.

Others warned the U.S. military was becoming another casualty of the culture wars, with woke criticism of the armed forces deterring new recruits.

David Maxwell, a 30-year Army special forces veteran, said the U.S. military was struggling to enlist newcomers when it needed to build up manpower for a potential confrontation with heavyweight foes like Russia or China.

‘The military is a family business, and if military families are telling their children not to sign up, that sends a powerful message to everyone else, including people who are patriotic and motivated,’ Maxwell told DailyMail.com.