Retail chief sparks row over placement of Union Flag on New Zealand lamb trends now
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A retail chief has sparked a row after accusing Lidl of deliberately making the Union flag 'more prominent' on packets of New Zealand lamb.
Steve Dresser, CEO of management consultancy Grocery Insight, shared a photo of a pack of six lamb kebabs embossed with the flag of New Zealand and accused the German firm of a 'strategic use of the flag so it looks almost British'.
His claim was backed by a number of followers, with some accusing Lidl of a 'dreadful' attempt to 'mislead' British shoppers.
Yet other Twitter users pointed out that the packaging reproduced the New Zealand flag exactly as it appears in real life.
'NZ lamb has NZ flag on. Well done for noticing,' wrote
