Prime energy drinks: Perth shop owner boasts about selling banned drink with ... trends now
A small business owner has bragged about selling an energy drink despite it being banned across Australia for having almost double the legal limit of caffeine.
The convenience store operator in Perth bought $5,000-worth of the popular Prime Energy and Prime Hydration drinks from Sydney amid fierce demand in Western Australia.
The colourful beverages have been in extremely short supply due to their viral popularity, while the hydrated sports drink version is being banned in many schools across Australia after it was deemed not suitable for under 15s.
The energy drinks have become a global phenomenon since internet stars Logan Paul and KSI launched the products last year.
The Prime Energy drink has a whopping 200mg of caffeine in every 335ml can.
The unnamed Perth store owner took to social media (pictured) claiming he continues to take '100 calls a day' for both Prime products
The non-caffeinated Prime Hydration drink (pictured) has been flying off the Woolworths shelves across the country
The colourful beverages (pictured) have been in short supply due to their viral popularity but have now been banned in many schools across Australia
The non-caffeinated version of the drink has been stripped from Woolworths shelves whenever it has appeared (pictured young boys at a Perth Woolworths)
The energy drinks have become a global phenomenon since internet stars Logan Paul and KSI (pictured) launched the products last year
It is banned by the Food Standards Australia New Zealand [FSANZ] as the maximum amount of caffeine allowed in a drink is 32mg per 100ml in Australia.
A Prime Energy can contains almost double that figure at 56mg per 100ml.
It comes in a range of flavours and was described as tasting like 'perfume' by celebrity chef Gordon Ramsay.
The unnamed Perth store owner took to social media claiming he continues to take '100 calls a day' for both Prime products, the West Australian reported.
'I'm the only shop in Perth that sells it [Prime energy], I like to always do something different from my competitors,' he said on social media.
'I'm selling [non-caffeinated] Prime Hydration for $15 and Prime Energy for $19.95.'
He added It was one of the best business decisions he has ever made.
The man claimed he has not sold the Prime Energy drinks to children, with the label on the can stating it can not be sold to under 18s.
The Prime Hydration drink also is considered unsuitable for sale to under 15s.
But it hasn't stopped the skyrocketing popularity of the beverage among school kids. where the non-caffeinated
