Bud Light sparks backlash after making trans poster girl Dylan Mulvaney its ... trends now
Controversial trans influencer Dylan Mulvaney has now become a brand ambassador for Bud Light - and the beer company has come under fire for their choice.
In a series of videos posted to social media this weekend, Mulvaney announced her partnership during the NCAA March Madness tournament and even revealed how the company sent her a beer can with her face printed upon it.
The gimmick was to honor the influencer's first full year of being an openly transgender woman.
'Happy March Madness!! Just found out this had to do with sports and not just saying it's a crazy month!' Mulvaney wrote on Instagram.
But the announcement has faced backlash in some quarters with Twitter users describing the ad campaign as 'gender propaganda'.
Dylan Mulvaney, a transgender influencer on social media, has been chosen as a brand ambassador for Bud Light
In celebration of Mulvaney's first year of being openly transgender, Bud Light sent a can with her face printed upon it
One conservative commentator, John Cardillo, suggested the beer company take a closer look at their consumer demographics instead of listening to their 'woke creative teams.'
'Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics,' Cardillo tweeted.
Podcaster Stephen Miller, called the collaboration announcement 'the weirdest thing' he had ever seen.
Director Robby Starbuck and journalist Ian Miles Cheong suggested Bud Light's campaign served only to erase the distinction between men and women while undermining conservative values.
'Message to conservative families from @budlight seems to be: We will encourage and even celebrate the erasure of men and women along with all the values you care about. They've gone totally woke. Will you ever spend your money with them now?' Starbuck tweeted.
Mulvaney made the announcement herself on Instagram during the beer company's promotional event for the NCAA March Madness tournament
One conservative commentator, John Cardillo, suggested the beer company take a closer look at their consumer demographics instead of listening to their 'woke creative teams'
Journalist Ian Miles Cheong suggested Bud Light's campaign served only to erase the distinction between men and women while undermining conservative values.
Director Robby Starbuck described the partnership as the 'erasure of values you care about'
Podcaster Stephen Miller, called the announcement 'the weirdest thing' he had ever seen
A couple of other Twitter commenters thought Mulvaney to be a poor choice for the brand
There was plenty of praise for Mulvaney with supporters of the transgender community saying the partnership between the two promoted diversity and inclusivity.
'Ok I kind of love that this is the direction Bud Light is going,' wrote one user.
'I seriously love her so much!! She gets us!' added another.
'I never knew I needed to see Audrey Hepburn drink bud light. But who knew it could be better,' stated one more.
'If this is not an April Fool's Day joke, then I am SERIOUSLY excited for you to have your face on a can of… well, ANYTHING!' another supporter wrote on Instagram.
There was plenty of praise for Mulvaney with supporters of the transgender community saying the partnership between the two promoted diversity and inclusivity
This is the second partnership that Mulvaney has signed up for within a week.
Days earlier, the trans activist also revealed how she had a new partnership with women's designer fashion company Kate Spade.
Each time Mulvaney endorses a cosmetic, credit card or fashion brand, she earns some $75,000 — and perhaps double that when posted on Instagram as well, said Assil Dayri, a social media expert and founder of AMD
