Bud Light has not posted on social media for more than a WEEK amid Dylan ... trends now
A week after causing outrage and controversy over their sponsorship deal with transgender activist Dylan Mulvaney, Bud Light has yet to post anything new on social media.
Many Americans were angered by the collaboration, including country singer Travis Tritt, who made the decision to remove all of the products from his tour bus and Kid Rock, who angrily shot at several cases of Bud Light.
The beer giant's last tweet came on April 1, when they posted: 'Beers on us? Must be game time. For a chance to win, cheer on your team with #EasyToEnjoySweepstakes in the replies.'
Given that the promotion with Mulvaney happened during March Madness, it's notable that the brewer did not at all tweet during the University of Connecticut's victory over San Diego State in the championship game last Monday.
They also haven't posted on any of their Instagram feeds since last week either.
A week after causing outrage and controversy over their sponsorship deal with transgender activist Dylan Mulvaney, Bud Light has yet to post anything new on social media
The company's most recent tweets come from April 1, having skipped out on the NCAA Tournament title game
Their last Instagram post, which now features thousands of angry comments, came on March 30
Mulvaney has broken her silence saying 'it's hard to see the light now' after 'the week I've been having' hitting back at critics in a defiant song after receiving backlash for both the Bud Light partnership and her Nike bra deal.
She captioned the clip that has 1,001,171 plays: 'It's hard to see the light right now. This song felt fitting for the week I have been having. All is well. Cheers.'
The post was of her singing 'No One Is Alone' by Stephen Sondheim, from the musical Into The Woods.
Mulvaney - who uses the pronouns she or they - posted the video yesterday to her 1.7 million followers.
DailyMail.com has reached out to a spokesperson for Anheuser Busch, the beer's corporate parent, for comment.
The 52-year-old Rock, real name Bob Ritchie, posted the footage online and said after shooting the cans: 'F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day.'
Several former customers filmed themselves pouring the beer away - down the sink and toilet – while others emptied their fridge of the product into bins.
But some fans of Mulvaney said that they 'loved' the direction Bud Light was going to be more progressive.
Dylan Mulvaney told social media 'it's hard to see the light now' as she posted a defiant song amid the backlash against Nike for sponsoring her
The TikTok star sang the famous No One Is Alone by Stephen Sondheim, from the movie Into The Woods
In a series of posts on Tuesday, Dylan Mulvaney shared video and images wearing Nike leggings and a sports bra
The singer said 'Grandpa is feeling a little frisky today' after discovering that trans content creator Dylan Mulvaney was working with the beer company
But the company has stood behind the TikTok star, who has been accused of dressing in a childlike way, with more than 10 million followers, with Anheuser-Busch saying the cans were a personal gift to her.
They added that she is one of the hundreds of influencers that the company partners with.
In a statement, the spokesperson said: 'From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.
'This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.'
The decision to work with Mulvaney, who posted a video advertising the beer company's March Madness contest offering customers a chance to win $15,000, has caused a huge backlash.
Conservatives were quick to slam the decision, with many saying that the beer maker was pushing 'gender propaganda'.
Mulvaney was given a beer can with her face printed on it to celebrate her 365 days of being a woman – something which infuriated Tritt.
Country singer Tritt added that there were 'many other artists' who are doing the same but were not coming forward out of fear of being 'ridiculed and canceled'.
Tritt has a combined following of 700.3k followers, compared to Mulvaneys 1.7million on Instagram alone.
He admitted that he had been on tour with Budweiser - one of the many brands under the Anheuser-Busch umbrella - in the 90s.
Mulvaney, who identifies as a woman, announced the partnership Saturday as part of the beer company's promotional event for the NCAA March Madness tournament
Tritt also had his Wikipedia page changed, which appears to be mocking his decision to pull the products from his tour bus
The multi-award-winning artist added: 'That was when Anheuser-Busch was American owned.
'A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.'
Tritt appears to be referring to Belgian company InBev and American Anheuser-Busch agreeing to combine in 2008, with Budweiser as their flagship band.
He then took aim at Ru Paul's Drag Race and Jack Daniels, posting a picture on his social media saying: 'All the Jack Daniels drinkers should take note.'
Mulvaney, who has not yet had gender-reassignment surgery, is currently on hormones to help her transition into a woman - and has been documenting her change 'into girlhood'.
Thousands of people commented on Kid Rock, 52, posting the footage online to his 1.9million combined followers, and saying 'F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day.'
PR experts previously told DailyMail.com that the decision to change their marketing so drastically was like 'setting their loyal fanbase on fire'.
Several former customers filmed themselves pouring the beer away - down the sink and toilet – while others emptied their fridge of the product into bins.
Mulvaney has earned hundreds of thousands of dollars, won allies in the White House, and is elbowing her way into the world of Hollywood celebrities.
Her rise among social media influencers was apparent last month when Vice President Kamala Harris wrote her an anniversary letter to celebrate her '365th day of living authentically.'
She'd already met the boss, President Joe Biden, at the White House, in October.
It comes after the controversial star signed her third deal in a week with Nike Women, causing backlash on the sports brand following the Bud Light saga.
She posted videos and photos on her Instagram page in which she modelled a pair of Nike
