TGIF! Bud Light's Twitter account posts for the first time since backlash ... trends now
After nearly two weeks and a massive backlash to a promotional campaign with transgender influencer Dylan Mulvaney, the Bud Light Twitter account finally posted again Friday.
The beer giant's last tweet came on April 1, when they posted: 'Beers on us? Must be game time. For a chance to win, cheer on your team with #EasyToEnjoySweepstakes in the replies.'
While they have gone a few days without tweeting in the past, the @BudLight is typically fairly active, as are their other regular social channels. The feed had tweeted 10 times in the prior seven days and is usually active during large sporting events.
On April 2, the next day, Mulvaney posed a video across her social media channels announcing the deal and promoting a contest that gave drinkers a chance to win $15,000. The Instagram video currently has over 11,000 comments, many of them unhappy with the promotion.
Friday, the account tweeted out a traditional can of Bud Light beer with the acronym 'TGIF,' which stands for 'Thank God It's Friday.'
After nearly two weeks and a massive backlash to a promotional campaign with transgender influencer Dylan Mulvaney, the Bud Light Twitter account finally posted again Friday
On April 2, Mulvaney posed a video across her social media channels announcing the deal and promoting a contest that gave drinkers a chance to win $15,000. The Instagram video currently has over 11,000 comments, many of them unhappy with the promotion
Many were not particularly enthused by the prompt, with conservatives tweeting out insults at the brand.
Conservative personality Harmeet K. Dhillon simply replied: 'GTH' or 'Go to hell.'
Former Trump White House advisor Stephen Miller said: 'Stop promoting transgender ideology.'
Tyler Fischer suspected the acronym stood for 'Thank God I'm Fired' and was written by the company's social media manager.
'I'm so glad I got sober before #BudLightWentWoke,' added former drinker Lenore Taylor.
Greg O'Brien suggested that 'White Claw would be more manly at this point' while adding that his father is probably 'clawing at his grave' to avoid being buried with Budweiser in it.
Given that the partnership with Mulvaney was unveiled during March Madness, the annual NCAA basketball tournament, it's notable that the brewer did not at all tweet during the University of Connecticut's victory over San Diego State in the championship game on April 3.
The famous beer also hasn't posted on their main Instagram feeds since March 31 and have not posted to Facebook since March 30.
Bud Light's parent company, Anheuser-Busch, has also gone without posting since April 1.
The news comes hours after the US CEO of Bud Light parent company Anheuser-Busch has broken his silence to address polarization over the company's marketing partnership with transgender influencer Dylan Mulvaney.
'We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer,' CEO Brendan Whitworth said in a public statement on Friday.
Aside from an initial terse statement, Anheuser-Busch remained silent since the controversy emerged on April 1, when conservative Bud Light fans questioned why Mulvaney had been tapped to promote the bestselling beer on a
