Ben & Jerry's co-founder starts nonprofit cannabis company trends now

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One of the co-founders of Ben & Jerry's has gone from ice cream to 'blunts,' promising a line of marijuana products with a social mission.

Ben Cohen, 72, has started Ben's Best Blnz, a nonprofit cannabis line with a stated mission of helping to right the wrongs of the war on drugs. 

The company says on its website that 80 percent of its profits will go to grants for black cannabis entrepreneurs while the rest will be equally divided between the Vermont Racial Justice Alliance and the national Last Prisoner Project, which is working to free people incarcerated for cannabis offenses.

The B3 products, including pre-rolled joints with lower levels of the psychoactive compound THC, are expected to be available in cannabis shops in Vermont next month. 

Cohen's goal is to reverse the war on drugs and its impacts on people of color, according to the program's website.