Who is Linda Yaccarino? Elon Musk's new Twitter CEO trends now
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Twitter's new CEO is an advertising executive who secured $100 billion in deals during more than a decade at NBCUniversal - and Elon musk will hope she can repair his platform's strained relationship with brands.
Linda Yaccarino was confirmed as Twitter's new head on Friday, hours after she quit the NBC job.
She also holds influential positions at the World Economic Forum, where she is chair of the Taskforce on Future of Work and also sits on its Media, Entertainment and Culture Industry Governors Steering Committee.
Twitter suffered a sharp decline in advertising after Musk's $44 billion takeover in October 2022, when some brands paused spending with the platform. Her appointment is seen as an attempt to reverse the damage.
Musk said Yaccarino will help 'transform this platform into X, the everything app.'
Elon Musk said Yaccarino will help 'transform this platform into X, the everything app'
Musk announced the appointment on Friday, May 12 after reports Yaccarino was his pick
Yaccarino joined NBCUniversal in November 2011 as president of cable entertainment and digital advertising sales, according to her
