Inside the world of 'Swiftonomics': how Taylor Swift's megatour has benefitted ... trends now
Before Taylor Swift had even stepped foot on stage for her much-anticipated 'Eras' mega-tour, it had already broken records.
Nearly 2.4 million tickets were snapped up on the first day of pre-sale alone - the most amount sold in a single day.
Now experts expect the 52-night, 20-city megatour will rank among the highest grossing of all time, with Forbes estimating the songstress could net anywhere between $500 million and $1.5 billion.
It has led to a phenomenon called 'Swiftonomics' due to its infectious effect on local economies, as fans spend thousands of pounds on hotels, travel, food and drink and costumes in preparation for the event.
So-called 'Swifties' have paid as much as $42,000 resale tickets, $200 on costumes sold through Etsy and countless dollars travelling across the country for shows.
Experts estimate Swift's 52-night, 20-city 'Eras' megatour will rank among the highest grossing of all time
And local outlets reported that many hotels had increased their prices in time for the influx of concert-goers descending on their cities.
In Nashville, the La Quinta Inn & Suites hotel was charging $1,150 for one night on the first Friday Swift arrived in town.
In Foxborough, Massachusetts, the price of a room in the Renaissance Hotel trebled during the weekend Swift played at the city's Gilette Stadium. The fee increased from $250 a night to $750, according to WBZ.
A slew of local restaurants and bars are also cashing in on the trend: in Arizona a bar called The Lola offered a pre-party to both of her tickets offering Eras-themed cocktails and food - for a $20 entrance fee.
In Philadelphia, a 'Tay-Gate' party at the venue Xfinity Live was selling tickets for $50.
On TikTok, fans have described paying as much as $4,000 in total for the one night
Meanwhile in Tampa Bay, local newspaper The Tampa Bay Times reported that car parking charges at the concert venue where Swift performed had swelled to $53 for the event.
Official Eras Tour merchandise includes $75 hoodies, $65 crewnecks and $45 T-Shirts.
But many fans have instead been turning to Etsy for costumes to wear to the event.
A search for 'Taylor Swift Eras Tour' on the crafts site reveals nearly 40,000 results, including outfits designed on costumes Swift has worn in the past.
Some are selling for as much as $200.
The amount of cashing in on Swift's tour is so rife one fan even
