Bud Light giving beer away for FREE as it is mocked for offering $20 rebate on ... trends now
Bud Light appears to be giving its beer away for free following its disastrous partnership with transgender influencer Dylan Mulvaney.
The beer company is being mocked online for offering a $20 rebate on unsold cases worth just $19.98.
America's flagship beer brand and its parent company, Anheuser-Busch, has been in damage control since Mulvaney shared a series of partnered posts with her 11 million social media followers on April 1.
The brewer's latest attempt to claw back consumers comes as sales fell for the fifth successive week to be down nearly 24 per cent in the week ending May 6.
An image of a rebate offer taped onto unsold cases of Bud Light beer has now gone viral and customers have claimed it is a desperate attempt from the company to claw back sales.
Bud Light has been mocked for offering a $20 rebate on its $19.98 cases of beer following the company's disastrous partnership with transgender influencer Dylan Mulvaney
America's flagship beer brand has been in damage control since Mulvaney shared a series of partnered posts with her 11 million social media followers on April 1
Commentator Ashley St. Clair shared a picture of the promotional offer on Twitter and poked fun at it.
'The Bud Light marketing team must still be all women if they think a coupon will get a man's attention,' she wrote.
Her post was viewed almost three million times and received tens of thousands of likes and comments.
Users were quick to hit out at the offer and claimed it was a desperate attempt from the company to claw back sales.
Tim Pool said: '20 bucks for a case of beer that gives you 20 bucks back?
'Bud light is GIVING AWAY Their beer probably in a desperate bid to make sales look like they are returning.'
While another wrote: 'Why do they think it was something to do with the price? The level of tone deafness is … well inexplicable.'
St. Clair was accused of sexism for her post, with one user asking if it's now 'feminine to be frugal?'
But she replied: 'Never in my life have I seen a man use a coupon,' and added: 'They will literally make their own brewery before using a beer coupon.'
The terms and conditions for the rebate are not clear or if you need to spend a certain amount on groceries to qualify for the $20. Dailymail.com has approached Bud Light's parent company Anheuser-Busch for comment.
Mulvaney sparked widespread fury in April with a post of her sitting in a bathtub while swigging from custom Bud Light cans sporting her face.
She posted under the hashtag #budlightpartner to coincide with the NCAA March Madness tournament, before joking she didn't know what sport she was promoting.
The disastrous marketing bid has seen sales for the American flagship beer plummet by as
