Bud Light distributors face homophobic abuse over Dylan Mulvaney fiasco trends now
Truckers who distribute Bud Light across America have faced abuse including homophobic slurs following the backlash to the beer's Dylan Mulvaney partnership.
Details of the incidents were reported as a former executive at Anheuser-Busch said independent distributors are the 'biggest losers' amid the ongoing furor.
Several have reported that a decline in sales of Bud Light has hurt business. Many are family-run businesses which are independent from Anheuser-Busch and were blindsided by the Mulvaney tie-up and subsequent backlash.
Some said their drivers had middle fingers aimed at them and have even been called 'gay beer salesmen', according to ABC News.
Anheuser-Busch is now desperately trying to win back customers who've boycotted its products, which also include Budweiser and Michelob.
Bud Light distributors have been abused over the beer's partnership with Dylan Mulvaney, it is claimed. A former Anheuser-Busch executive said the independent distributors have been the 'biggest losers' in the debacle
Anheuser-Busch is now desperately trying to win back customers who've boycotted its products, which also include Budweiser and Michelob
Anson Frericks, who departed his executive role at Anheuser-Busch last year, said: 'The biggest losers here are the 500 independent businesses in the U.S. that distribute Anheuser-Busch products. Those are the people really hurting.'
The president at one distributor said wholesalers and their staff are in a 'really bad spot' and lamented the 'frustrating' situation.
Some of the distributors are considering topping up paychecks of workers who rely on commission after revenue and sales took a hit following the ongoing boycott.
Pestinger Distribution Company in Kansas told ABC that Bud Light sales have fallen around 30 percent in recent weeks. Owner Matt Pestinger said: 'We're stressed
