This Morning's main sponsor Arnold Clark 'will not be renewing' its sponsorship ... trends now
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This Morning's biggest sponsor has said it will not be renewing its contract with the ITV programme.
It comes as the broadcaster's crisis deepens as the fallout from Phillip Schofield's affair with a much younger colleague continues for another week.
Car dealer Arnold Clark, which is the programme's biggest sponsor, announced today that it would not be renewing their existing multi-million-pound deal with the broadcaster in Autumn as planned.
Insiders, however, said that 'brands do not feel ITV is a safe bet at the moment' with staff at This Morning staff becoming fearful over their job security.
Since Schofield dramatically left the programme last week, photos of the long-time host have been removed from ITV studios in White City.
It comes amid increasing calls for an independent inquiry into what ITV bosses knew and when they knew about Schofield's relationship. Whilst ITV insists an investigation took place at the time, the Mail revealed tonight that Schofield's former lover had not been quizzed.
This Morning's biggest sponsor, car dealer Arnold Clark, will not be renewing its deal with the programme this autumn, it has said. It comes amid the fallout surrounding Phillip Schofield's affair with a younger colleague
It comes amid increasing calls for an independent inquiry into whether ITV bosses what they knew and when they knew about Schofield's relationship
A source told The Sun: 'There is a lot of speculation about This Morning's future and some staff are concerned about their jobs.
'Phil's admission of deceit has plunged ITV into a
