Kookai slammed by shoppers for Aussie label 'fat-shaming' them trends now

Kookai slammed by shoppers for Aussie label 'fat-shaming' them trends now
Kookai slammed by shoppers for Aussie fashion label 'fat-shaming' them trends now

Kookai slammed by shoppers for Aussie fashion label 'fat-shaming' them trends now

Aussie fashion label is slammed for being 'stuck up' and 'fat-shaming' medium-sized shoppers who walk into their store: 'I've never been more humiliated in my life' Kookai slammed for being 'stuck up' and for 'fat-shaming' Shoppers shared their experiences of being humiliated

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Australian fashion retailer Kookai has been slammed online by angry shoppers who claim the store is 'fat-shaming'.

The brand is famous for exclusively stocking smaller sizes with their social media and advertising campaigns strikingly absent of plus-sized models.

A growing number of women are coming forward to share their horror stories from just venturing through the store's shiny glass shopfronts to browse, saying they are being subjected to 'side-eye' stares and discrimination.

Aussie fashion retailer Kookai (pictured) has faced backlash online for its stores 'fat-shaming' customers with some even being recommended other stores 'stock larger sizes for larger girls'

Aussie fashion retailer Kookai (pictured) has faced backlash online for its stores 'fat-shaming' customers with some even being recommended other stores 'stock larger sizes for larger girls'

'Why are Kookai workers so stuck up? I'm a size medium, and the looks I get as soon as I walk in make me uncomfortable,' one Melbourne woman wrote in a Facebook group post.

'Has anyone else dealt with this before?' she added.

The post prompted a raft of similar stories from other women who say they've had similar experiences.

'This has been happening for years. They are well-known for it, and they do tend to fat-shame their customers,' one woman said.

Another shared that she had 'never been more humiliated in my life' when she entered one of the retailer's

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