Former Target exec says Pride collection's 'tuck-friendly' swimwear was the ... trends now

Former Target exec says Pride collection's 'tuck-friendly' swimwear was the ... trends now
Former Target exec says Pride collection's 'tuck-friendly' swimwear was the ... trends now

Former Target exec says Pride collection's 'tuck-friendly' swimwear was the ... trends now

Former Target executive said the retailer's biggest mistake was selling 'tuck-friendly' swimwear for Pride, which has led to a $12billion loss since mid-May. 

Former Target Vice Chairman Gerald Storch believes the company's controversial 'tuck-friendly' swimwear set Target's Pride collection apart from others for the worst. 

 'I've never seen a case where one item, that tuck swimsuit, that's really what made the difference versus the competitors. That's where the big mistake [was] made,' he told Fox and Friends

He said other companies carried colored plates and gingerbread houses and that's 'fine' because 'who cares? Everybody carries that stuff.' 

Target suffered another financial setback after JPMorgan downgraded its stock as its market value plummeted by $12billion, amid backlash to its controversial LGBTQ Pride product release.

Former Target Vice Chairman Gerald Storch believes the company's controversial 'tuck-friendly' swimwear set Target's Pride collection apart from others for the worst

Former Target Vice Chairman Gerald Storch believes the company's controversial 'tuck-friendly' swimwear set Target's Pride collection apart from others for the worst

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'Target stock has certainly been performing poorly off 11 percent year-to-date. So that's not good, and certainly, this boycott of the whole issue here isn't helping. It's very distracting to have that going on in the business. But there are more fundamental concerns with that, with the environment, with the consumer and with the business here,' Storch said. 

The brand's shares dropped for the ninth consecutive day Wednesday, falling by a further 2.14 percent as the company is in the midst of its longest stock-losing streak in 23 years.

Before the controversy, the company's market value had been $74billion, with shares trading at $160.96 at the close of markets on May 17.

And despite efforts by the brand to backpedal on

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