Brits boycotting shrinkflation: Shoppers avoid products that get smaller but ... trends now
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Shoppers are fighting back against shrinkflation, with one in five boycotting downsized products that have not been reduced in price.
Two in three shoppers say they have noticed that big brands and supermarkets are shrinking pack sizes without offering any discount.
At the weekend, The Mail on Sunday highlighted how the tactic of imposing stealth price rises by shrinking portions was escalating, with many household-name products involved.
Among the big brands in the dock are Fairy Liquid, Pringles, Lurpak, Cadbury, Whiskas, Andrex, Hellmann's, McVitie's, Warburtons, Walkers, Colgate, Head & Shoulders and Magnum.
At the same time, leading supermarkets have cut the size of everything from
