Chinese influencer becomes the second to die while live-streaming drinking ... trends now
A Chinese influencer has become the second to die in a month after live-streaming a drinking challenge online.
Zhong Yuan Huang Ge, 27, also known as Brother Huang, died from excessive consumption of alcohol on June 2.
His death was confirmed by his wife on Chinese media outlet Jimu News on Tuesday, who said he was trying to earn money to repay his debts.
It is the second incident in a month, after livestreamer Brother Three Thousand, 34, was found dead shortly after he was seen consuming excessive amounts of alcohol on Douyin, China's version of TikTok.
Brother Three Thousand, whose last name was revealed as Wang, had knocked back at least seven bottles of baijiu spirits during a livestream and was found dead 12 hours after the broadcast on May 16, Chinese media reported.
Zhong Yuan Huang Ge, 27, has become the second Chinese influencer to die from an online drinking challenge in a month
Video clips posted online to his 176,000 followers showed dozens of bottles stacked up
In one video to his 176,000 followers, Huang had also filmed himself downing baijiu and lighting tissue paper soaked in alcohol, while another clip showed a stack of dozens of bottles.
His wife, known as Ms Li, said she would work for the rest of her life to pay of her husband of eight years' debts, according to Straits Times.
The couple share a son, who is getting ready to start kindergarten this year and Huang had built a new house just this year.
According to local media outlet Southern Metropolis Daily, the two influencers knew each other, and Huang had even attended Wang's funeral, where he had allegedly pledged to consume less alcohol.
Baijiu contains up to 60 per cent alcohol. Huang and Wang had been known for imbibing the Chinese liquor during his broadcasts.
Posting daring stunts online is thought by some influencers to increase their chances of receiving money from their followers.
A video on social media, which went viral, showed Wang drinking several bottles of baijiu spirits and pouring some out to set fire
